Marketing Agency News https://marketingagencynews.com/news/ Sourced news for business owners who hire marketing agencies: search and AI changes, paid media, pricing, contracts, and regulation. en-us Wed, 14 Oct 2026 00:00:00 GMT ADA website lawsuits are on pace for a record 2026, tracker says https://marketingagencynews.com/news/ada-website-lawsuits-2026/ https://marketingagencynews.com/news/ada-website-lawsuits-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Regulation ADA website lawsuits rose 27% in federal court in 2025, and a tracker projects a record 2026. What the law says and what to ask the agency building your site. Big brands are dropping hourly agency fees, WFA study finds https://marketingagencynews.com/news/agency-fees-hourly-to-output-wfa-2026/ https://marketingagencynews.com/news/agency-fees-hourly-to-output-wfa-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Pricing A WFA survey of 69 global brands found hourly agency fees fell from 54% in 2011 to 19% in 2026. What output and performance pay means for your agency retainer. Half of US adults use AI chatbots, but Google still sends the clicks https://marketingagencynews.com/news/ai-chatbot-use-vs-website-traffic/ https://marketingagencynews.com/news/ai-chatbot-use-vs-website-traffic/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) AI Pew says 49% of US adults use AI chatbots, yet AI platforms sent 0.32% of web traffic in 2026 and Google sent 134 times more. What to ask an AI search agency. Studies find Google AI Overviews cut clicks to top search results https://marketingagencynews.com/news/ai-overviews-cut-clicks-studies/ https://marketingagencynews.com/news/ai-overviews-cut-clicks-studies/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Search & AI Pew, Ahrefs, Seer and a field experiment all find fewer clicks when Google shows an AI Overview. What it means for SEO reports and what to ask your agency. The best marketing agencies of 2026, ranked on proof https://marketingagencynews.com/news/best-marketing-agencies-2026/ https://marketingagencynews.com/news/best-marketing-agencies-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Choosing an agency We scored 19 marketing agencies that show up when business owners search for help, on proof, senior attention, AI search readiness, and accountability. ChatGPT ads hit a $1 billion run rate and open to small businesses https://marketingagencynews.com/news/chatgpt-ads-self-serve-2026/ https://marketingagencynews.com/news/chatgpt-ads-self-serve-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) AI ChatGPT ads now sell through a self-serve Ads Manager with cost-per-click bidding. What the $1 billion run rate means and how a small business should test it. FTC moves from warnings to cases under its fake review rule https://marketingagencynews.com/news/ftc-fake-review-rule-enforcement-2026/ https://marketingagencynews.com/news/ftc-fake-review-rule-enforcement-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Regulation The FTC has moved from warning letters to cases under its fake review rule. What the rule bans, the 2026 cases, and what to ask the agency running your reviews. Google AI Max upgrade deadlines: what changes and when https://marketingagencynews.com/news/google-ads-ai-max-upgrade-dates/ https://marketingagencynews.com/news/google-ads-ai-max-upgrade-dates/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Paid media Google is moving Dynamic Search Ads, auto-created assets and broad match into AI Max. The dates through February 2027 and what to ask your Google Ads agency. Google adds AI to Business Profiles and tightens listing rules https://marketingagencynews.com/news/google-business-profile-changes-2026/ https://marketingagencynews.com/news/google-business-profile-changes-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Search & AI Google Business Profile changes in 2026: AI summaries on listings, 4 days to reject suggested edits, stricter review rules and no prices in listing fields. Google has run two core and four spam updates in 2026 https://marketingagencynews.com/news/google-core-spam-updates-2026/ https://marketingagencynews.com/news/google-core-spam-updates-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Search & AI Google has run seven ranking updates in 2026: two core, four spam and one Discover. Dates, rollout times and what to ask your SEO agency after a traffic drop. Google says GEO is still SEO and lists AI tactics to skip https://marketingagencynews.com/news/google-geo-is-still-seo/ https://marketingagencynews.com/news/google-geo-is-still-seo/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Search & AI Google's AI search guide says GEO and AEO work is still SEO and lists tactics Search does not need, from llms.txt files to chunking. What to ask your agency. Meta Advantage+ automation hits $75 billion run rate https://marketingagencynews.com/news/meta-advantage-plus-automation-2026/ https://marketingagencynews.com/news/meta-advantage-plus-automation-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Paid media Meta says its automated Advantage+ ad products hit a $75 billion run rate in July 2026. What full automation means for your paid social agency and its fee. Omnicom, WPP and Dentsu shrink staff as big agencies restructure https://marketingagencynews.com/news/omnicom-wpp-dentsu-cuts-2026/ https://marketingagencynews.com/news/omnicom-wpp-dentsu-cuts-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Industry Omnicom expects about 15,000 fewer staff by the end of 2026, WPP has 6,695 fewer people than a year earlier and Dentsu plans 1,300 cuts. What it means for you. Buyers target small digital agencies as 2026 deal volume rises https://marketingagencynews.com/news/small-agency-acquisitions-2026/ https://marketingagencynews.com/news/small-agency-acquisitions-2026/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Industry Marketing services deals rose 7.5% in early 2026, and new buyers target agencies under $1 million in revenue. What a sale means for your contract and accounts. New state privacy laws and fines put ad tracking under scrutiny https://marketingagencynews.com/news/state-privacy-laws-2026-ad-tracking/ https://marketingagencynews.com/news/state-privacy-laws-2026-ad-tracking/ Wed, 14 Oct 2026 00:00:00 GMT editor@marketingagencynews.com (Marketing Agency News Desk) Regulation New state privacy laws took effect in Indiana, Kentucky and Rhode Island in 2026 as California fined firms over opt-outs. What it means for targeted ads.