A trade publication for owners of small and mid-sized businesses who hire marketing agencies. Every external claim links to a named source.
Last reviewed·
Who we write for
We write for owners and managers of small and mid-sized businesses who
hire marketing agencies, or plan to. Most run owner-led companies. The
person who signs the agency contract often pays the invoice too.
These readers want straight answers. What does fair pricing look like?
We show the common fee models and what drives the price. Other pages
cover what a contract should say, how to tell proof from a pitch, and how
changes at Google and the AI answer engines affect the work they buy.
What we cover
Three sections, each with its own job.
News
What changed, and what it means for you
Changes at Google, Meta, OpenAI, and the other platforms agencies work on, plus pricing, contracts, regulation, and industry moves. Each story links to the primary source or the outlet that reported it.
Every agency gets the same four checks, scored from public evidence, with sources and a last verified date on each profile. Shortlists by need and a compare tool use the same scores.
The glossary backs all three with plain
definitions of the terms in proposals, contracts, and reports.
How pages are made
Research and drafting are AI-assisted. We use AI tools
to gather source material and write first drafts. We say so here so you
do not have to guess.
Every external claim gets a named source. The link sits
next to the claim. We prefer primary documents such as platform help
pages, regulator rules, court records, and company announcements.
A human editor reviews every page before it publishes. The
editor checks each claim against its source. Claims we cannot confirm
come out.
Errors get fixed in the open. We correct the page, note
what changed, and log it on the corrections
page.
Everything here runs under one byline. We do not invent writer names,
photos, or credentials. Judge each page by its sources, which sit next to
the claims they support.
AN
Marketing Agency News Desk
Editorial desk
The editorial desk of Marketing Agency News. We report news and write buyer guides for business owners who hire marketing agencies. Research and drafting are AI-assisted. Every external claim links to a named source, and a human editor reviews each page before it publishes. When we get something wrong, we fix it in the open.
DisclosureMarketing Agency News has a business relationship with AI Guys, which appears in this ranking.
AI Guys is scored on the same rubric, with the same public-evidence
standard, as every other agency in the index. Read how we handle the relationship in
the methodology.