ADA website lawsuits are on pace for a record 2026, tracker says
ADA website lawsuits rose 27% in federal court in 2025, and a tracker projects a record 2026. What the law says and what to ask the agency building your site.
Buyer guides
Buyer Guides: Hiring a Marketing Agency
The permanent questions, answered with sources: how to choose an agency, what it should cost, what to read in the contract, and when to walk away.
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- 01
How to choose a marketing agency in 2026
How to choose a marketing agency in 2026: set a goal and budget, check named proof, meet the team, test AI search skills, and keep every account in your name.
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What a marketing agency costs in 2026
What a marketing agency costs in 2026: retainer, project, hourly, performance, and ad-spend pricing, with survey ranges and how to compare quotes line by line.
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Marketing agency contracts: terms to read before you sign
Marketing agency contracts explained: minimum terms, auto-renewal, notice, scope, who owns your domain, site, ad accounts, and Google profile, and exit terms.
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Marketing agency red flags: 12 signs to walk away
Marketing agency red flags to catch before you sign: guaranteed rankings, agency-owned accounts, fake reviews, link schemes, auto-renewing lock-ins, and more.
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SEO and AI search in 2026: what your agency should be doing
SEO and AI search in 2026 explained: how AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini choose sources, and what a competent agency should do now.
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News
What changed this month
Guides cover the baseline. News tracks the moving parts: AI search, ad platforms, agency deals, pricing, and regulation.
Big brands are dropping hourly agency fees, WFA study finds
A WFA survey of 69 global brands found hourly agency fees fell from 54% in 2011 to 19% in 2026. What output and performance pay means for your agency retainer.
Half of US adults use AI chatbots, but Google still sends the clicks
Pew says 49% of US adults use AI chatbots, yet AI platforms sent 0.32% of web traffic in 2026 and Google sent 134 times more. What to ask an AI search agency.