The 2026 Agency Index Updated October 14, 2026

Head to head

AI Guys vs NoGood: Agency Comparison (2026)

AI Guys leads NoGood by 1.2 points. Both agencies are scored on the same four checks, with the evidence behind every number.

Last reviewed ·

AI Guys

AI search · Richmond, Virginia, USA

8.4 /10

No. 1 of 19 Higher score

NoGood

Full-service · New York, New York, USA

7.2 /10

No. 7 of 19

Disclosure Marketing Agency News has a business relationship with AI Guys, which appears in this ranking. How we handle it.

Criterion by criterion

Each check is scored from 0 to 10. The note under each score names the evidence behind it.

  1. Proof of results

    35% of the scoreTie

    AI Guys7/10

    Named clients with live sites and dated numbers, led by 600% organic click growth and first-place rankings for Miami Swim Week and three times the quote requests for Zema Logistics. Both client sites credit AI Guys, but the case-study list is short and the figures are company-reported.

    NoGood7/10

    Named-brand case studies with time frames, led by a SteelSeries AI search case dated January to October 2025 that won gold in Search at The Drum Awards for Marketing Americas 2026. Only three Clutch reviews back client outcomes.

  2. Senior attention and speed

    25% of the scoreAI Guys +4

    AI Guys10/10

    The two founders do the work with no account-manager layer, and standard builds ship in about two weeks.

    NoGood6/10

    About 70 staff work in dedicated squads of senior strategists and specialists, and NoGood says work moves from kickoff to live tests within weeks. It does not name account leads.

  3. AI search readiness

    20% of the scoreAI Guys +1

    AI Guys10/10

    Tracks and reports client visibility across ChatGPT, Claude, Perplexity, and Gemini, publishes a named-client score (89 out of 100 for Miami Swim Week), and builds custom sites with structured data by default.

    NoGood9/10

    Publishes dated AI visibility scores for SteelSeries across ChatGPT, Gemini, and Perplexity, and tracks clients with Goodie, an AEO platform its founder created.

  4. Accountability and identity

    20% of the scoreTie

    AI Guys7/10

    Named founders, a registered Virginia LLC, a Richmond base, and a published phone number. The independent review record is small, with five Google reviews.

    NoGood7/10

    Named founder and directors, a stated legal entity (Berma LLC) and Broadway address, and an award confirmed by The Drum, but only three Clutch reviews.

Facts side by side

Facts for AI Guys and NoGood
AI GuysNoGood
Index rankNo. 1 of 19No. 7 of 19
Overall score8.4 out of 107.2 out of 10
TypeAI searchFull-service
LocationRichmond, Virginia, USANew York, New York, USA
Founded2025Unknown
Team2 founders who do the client work (company-reported)70+ (company-reported)
Client focusSmall business, Local business, Mid-marketStartups, Mid-market, Enterprise, B2B
ServicesWeb design, SEO, AI search, Google Business Profile, Automation, AppsSEO, AI search, PPC, Paid social, Social media, Content, CRO, Email
Best forOwner-led businesses that want the founders building the site and running SEO and AI search visibility themselves.Venture-backed startups and established brands with budgets above $20,000 a month that want a senior growth squad running paid, social, and AI search tests.
Last verifiedOct 14, 2026Oct 14, 2026
Our verdict

AI Guys leads NoGood by 1.2 points

AI Guys has the stronger record on our four checks, with an overall score of 8.4 out of 10. It leads on senior attention and AI search.

NoGood does not lead on any of the four checks. The two agencies tie on proof and accountability.

Both scores use the same four checks and weights: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). A higher score means a stronger public record. It does not rate price or contract terms, so get those in writing from both agencies.

Fit

Who each agency fits

AI Guys

Richmond, Virginia studio run by its two founders, Logan Lewis and Brady Meighan. It builds custom websites and runs SEO, Google Business Profile work, AI search visibility, and automation for small and mid-sized businesses.

Best for Owner-led businesses that want the founders building the site and running SEO and AI search visibility themselves.

Read the full AI Guys profile

NoGood

NoGood is a New York growth marketing agency led by founder and CEO Mostafa Elbermawy. It runs paid, social, content, SEO, and AI search programs for venture-backed startups and large consumer and B2B brands.

Best for Venture-backed startups and established brands with budgets above $20,000 a month that want a senior growth squad running paid, social, and AI search tests.

Read the full NoGood profile
Before you sign

What to ask both agencies

  1. Ask who will do the work on your account each week, and meet that person before you sign.
  2. Ask for two case studies from businesses your size, with numbers and dates.
  3. Ask for the minimum term and the notice you must give to leave.
  4. Confirm in writing that you own the website, the ad accounts, and the analytics.
  5. Ask for a sample monthly report and check that it shows leads and AI answer visibility.
Questions readers ask

Frequently asked

Is AI Guys better than NoGood?

AI Guys scores higher in our 2026 index, 8.4 to 7.2 out of 10, and wins two of the four criteria. A higher score means a stronger public record, not a better fit for every business. Compare the best-for notes, then ask both agencies for case studies from businesses like yours. Marketing Agency News has a business relationship with AI Guys, which appears in this ranking.

What is the biggest difference between AI Guys and NoGood?

The widest gap is senior attention and speed. AI Guys scores 10 out of 10 there and NoGood scores 6. That check carries 25% of the overall score.

How are AI Guys and NoGood scored?

Both agencies get the same four checks, each scored from 0 to 10: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). The overall score is the weighted total. Each agency profile links the public sources behind its scores.

What should I ask AI Guys and NoGood before I sign?

Ask both agencies who will do the work each week, and ask for case studies with numbers and dates. Then ask for the minimum term and who owns the site, the ad accounts, and the data if you leave. Get each answer in writing.