The 2026 Agency Index Updated October 14, 2026

Agency profile Web design

Lounge Lizard Review (2026): Services, Proof and Score

Lounge Lizard is a web design and digital marketing agency headquartered in Holbrook, on Long Island, New York. Founded in 1998 by Ken Braun and Sharon Sexton, it builds custom websites and runs SEO, paid media, social, and AI search work for small firms and large brands such as TDK and Canon.

Type
Web design
Location
Holbrook (Long Island), New York, USA
Our review

What we found

Ken Braun and Sharon Sexton started Lounge Lizard in 1998, by the company's account. New York records show the corporation, Lounge Lizard Worldwide Inc., was first filed in February 1999. Sexton is CEO, Braun is chief creative officer, and Frank Falco is vice president of sales and operations. The company names Holbrook, on Long Island, as its headquarters and lists eight more addresses, from Manhattan to Austin. Clutch puts its staff at 50 to 249. It builds custom WordPress, Shopify, and Magento sites. It runs SEO, paid search, social media, email, branding, and AI search work. Client logos on its site include Canon, Honeywell, and TDK.

Lounge Lizard's results are mostly undated. Its homepage lists figures for named clients. Examples are a 200 percent rise in sales leads for viLogics and a 396 percent return on ad spend for Peter Max. None carries a date or links to a full case study. Its work pages show dozens of named projects, mostly without performance numbers. The clearest dated case is Maggie McFly's, a restaurant group with locations in several states. Its social program began in May 2025 and grew the audience 330 percent over a four-month measurement period. Clutch carries 43 reviews averaging 4.8, written from 2014 to 2025. Most praise service and delivery, and few cite numbers.

The site names three leaders and no project staff, so a buyer cannot see who will design or build the site. Its careers page lists fully remote work as a core value. Recent openings include a digital project manager, a PPC specialist, and a senior designer, all remote. Lounge Lizard publishes no delivery timeline in weeks. Its AI search page says timing turns on the starting point, competition, and how fast changes go live. Clutch reviewers often praise its project management and on-time delivery. A few report bugs or slower replies after launch. Clutch lists a $10,000 minimum project.

Lounge Lizard sells an AI search service with a five-step method. It starts with a workshop and a baseline of how the brand shows up in AI answers to agreed questions, covering mentions, citations, and accuracy. Then the team fixes technical SEO and structured data, builds expert content, and re-checks the same questions against the baseline. The page names Google AI Overviews and AI Mode, ChatGPT Search, Microsoft Copilot, Perplexity, and Gemini. It names no measurement tool and publishes no client AI visibility results. It states that no outcome is guaranteed.

The main gaps are missing dates on results and unclear staffing. Its Manhattan and Richmond addresses are business centers that rent virtual office addresses, and its team works remotely. The site warns of a cryptocurrency scam that uses the Lounge Lizard name, so confirm any contact through loungelizard.com. Before signing, ask who will design and build your site day to day and where they work. Ask for two case studies with start dates, baselines, and analytics access. For AI search, ask to see the baseline report and the questions it will track.

Score breakdown

How Lounge Lizard scores, check by check

Each criterion is scored from 0 to 10 against the bands in our methodology. The weight shows how much it counts toward the overall score.

  1. Proof of results

    35% of the score 6 /10

    Named-client figures such as 200 percent more sales leads for viLogics appear without dates or linked case studies. One dated case, Maggie McFly's, and 43 Clutch reviews averaging 4.8 add support, but few reviews cite numbers.

  2. Senior attention and speed

    25% of the score 5 /10

    Three leaders are named, but the designers, developers, and project managers on an account are not. The team works remotely, and no delivery timeline in weeks is published.

  3. AI search readiness

    20% of the score 7 /10

    Lounge Lizard sells a defined AI search service that baselines and re-checks AI answers across six named platforms. It publishes no client AI visibility results.

  4. Accountability and identity

    20% of the score 8 /10

    Lounge Lizard names its founders and a vice president, and its New York corporation dates to a February 1999 filing. Clutch holds 43 reviews from 2014 to 2025, a modest outside record.

Overall 6 × 35% + 5 × 25% + 7 × 20% + 8 × 20% = 6.4 out of 10

Sources

Where these facts come from

Case-study figures, leaders, offices, and service methods come from Lounge Lizard's site and are self-reported, and the state filing, Clutch reviews, and office-building listings come from third-party sources.

  1. Official website (homepage results and offices) loungelizard.com (opens in a new tab)
  2. About page (founders and leaders) loungelizard.com (opens in a new tab)
  3. AI Search & Creative service page loungelizard.com (opens in a new tab)
  4. Maggie McFly's case study loungelizard.com (opens in a new tab)
  5. Careers page (remote work) loungelizard.com (opens in a new tab)
  6. New York Department of State corporation record (data.ny.gov) data.ny.gov (opens in a new tab)
  7. Clutch profile (43 reviews) clutch.co (opens in a new tab)
  8. Davinci Virtual listing for 112 West 34th Street, 18th Floor (Regus) davincivirtual.com (opens in a new tab)
  9. Davinci Virtual listing for 919 East Main Street, Suite 1000, Richmond davincivirtual.com (opens in a new tab)
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Questions readers ask

Frequently asked

What does Lounge Lizard do?

Lounge Lizard is a web design agency based in Holbrook (Long Island), New York, USA. It lists these services: Web design, Ecommerce, Branding, SEO, AI search, PPC, Social media, Email. It works with small businesses, mid-market companies, enterprise brands, B2B companies, and ecommerce brands.

How does Lounge Lizard score in the 2026 Agency Index?

Lounge Lizard scores 6.4 out of 10 and ranks No. 14 of 19 agencies. Its strongest criterion is accountability and identity at 8 out of 10, and its lowest is senior attention and speed at 5.

Who is Lounge Lizard best for?

Mid-sized and larger companies that want a long-established agency to design and build a custom WordPress or ecommerce site, with marketing support after launch. It appears on these shortlists: Small business, Web design, and PPC and paid media.

What should I ask Lounge Lizard before I sign?

Ask who will run your account each week and whether you can meet them first. Ask for case studies from businesses your size, with numbers and dates. Then ask about the minimum term and who owns the site, the ad accounts, and the data if you leave. This profile names 3 leaders, so ask which of them will work on your account.