The 2026 Agency Index Updated October 14, 2026
Directive leads Disruptive Advertising by 0.8 points. Both agencies are scored on the same four checks, with the evidence behind every number.
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Each check is scored from 0 to 10. The note under each score names the evidence behind it.
Disruptive Advertising7/10
Named case studies for Matterport and Crossover Symmetry report specific gains, and Matterport's Clutch review repeats the 235% sign-up figure. Most results lack years or client names, and 371 Clutch reviews averaging 4.8 add outside support.
Directive7/10
Named B2B case studies give specific gains, led by AxisCare's 200% rise in scheduled demos across the first three quarters of 2024. Most results lack dates, and 56 Clutch reviews averaging 4.8 give modest outside support.
Disruptive Advertising5/10
A staff of more than 160 works in client teams with no named account leads, but the agency publishes a new-client timeline with a strategy workshop near day 30.
Directive5/10
A staff of more than 150 works through named account directors and channel strategists, but the site shows no founder role on accounts and no onboarding timeline.
Disruptive Advertising4/10
No defined AI search service or method appears on its service pages, and its GEO claims come from a self-published list that ranks Disruptive first.
Directive9/10
A defined GEO service with a five-step method, plus published AI search results for named clients AxisCare and Case Status, tracked with an AI visibility tool.
Disruptive Advertising9/10
A named CEO and executives, a Utah corporation on record, a Pleasant Grove address, and 371 Clutch reviews. Our searches found no lawsuits or regulator actions.
Directive8/10
Named founders, executives, and account staff, an active California corporation, an Irvine headquarters on Clutch, and 56 Clutch reviews. Our searches found no lawsuits or regulator actions.
| Disruptive Advertising | Directive | |
|---|---|---|
| Index rank | No. 15 of 19 | No. 8 of 19 |
| Overall score | 6.3 out of 10 | 7.1 out of 10 |
| Type | Paid media | Paid media |
| Location | Pleasant Grove, Utah, USA | Orange County, California, USA |
| Founded | 2012 | 2013 |
| Team | 160+ (company-reported) | 150+ (company-reported) |
| Client focus | Mid-market, Ecommerce, B2B | B2B, Startups, Mid-market, Enterprise |
| Services | PPC, Paid social, CRO, Email, SEO, Amazon ads, Analytics | PPC, Paid social, SEO, Content, AI search, PR, CRO |
| Best for | Mid-sized ecommerce, B2B, and lead-generation companies that want paid search and paid social run by a large team with a published onboarding plan. | B2B technology companies that judge marketing on qualified pipeline and want paid media, SEO, and AI search run as one program. |
| Last verified | Oct 14, 2026 | Oct 14, 2026 |
Directive has the stronger record on our four checks, with an overall score of 7.1 out of 10. It leads on AI search.
Disruptive Advertising leads on accountability. Pick it if that check matters most for the work you need done. The two agencies tie on proof and senior attention.
Both scores use the same four checks and weights: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). A higher score means a stronger public record. It does not rate price or contract terms, so get those in writing from both agencies.
Disruptive Advertising is a paid media agency in Pleasant Grove, Utah, led by founder and CEO Jacob Baadsgaard. It runs paid search, paid social, landing page testing, and email for mid-sized ecommerce, B2B, and lead-generation companies.
Best for Mid-sized ecommerce, B2B, and lead-generation companies that want paid search and paid social run by a large team with a published onboarding plan.
Read the full Disruptive Advertising profileDirective is a B2B performance marketing agency based in Orange County, California, founded in 2013. It sells paid media, SEO and content, GEO, and PR to B2B companies in technology, industrial, and service markets.
Best for B2B technology companies that judge marketing on qualified pipeline and want paid media, SEO, and AI search run as one program.
Read the full Directive profileDirective scores higher in our 2026 index, 7.1 to 6.3 out of 10, and wins one of the four criteria. A higher score means a stronger public record, not a better fit for every business. Compare the best-for notes, then ask both agencies for case studies from businesses like yours.
The widest gap is AI search readiness. Directive scores 9 out of 10 there and Disruptive Advertising scores 4. That check carries 20% of the overall score.
Both agencies get the same four checks, each scored from 0 to 10: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). The overall score is the weighted total. Each agency profile links the public sources behind its scores.
Ask both agencies who will do the work each week, and ask for case studies with numbers and dates. Then ask for the minimum term and who owns the site, the ad accounts, and the data if you leave. Get each answer in writing.
