The 2026 Agency Index Updated October 14, 2026

Head to head

Single Grain vs NP Digital: Agency Comparison (2026)

NP Digital leads Single Grain by 0.6 points. Both agencies are scored on the same four checks, with the evidence behind every number.

Last reviewed ·

Single Grain

Full-service · Miami, Florida, USA

6.6 /10

No. 12 of 19

NP Digital

Full-service · Las Vegas, Nevada, USA

7.2 /10

No. 5 of 19 Higher score

Disclosure Marketing Agency News has a business relationship with AI Guys, which appears in this ranking. How we handle it.

Criterion by criterion

Each check is scored from 0 to 10. The note under each score names the evidence behind it.

  1. Proof of results

    35% of the scoreNP Digital +2

    Single Grain6/10

    Twenty case studies on 13 named clients, six with time frames, such as a 65% revenue gain for Learning A-Z in 2024. Only 12 Clutch reviews, and some totals do not reconcile.

    NP Digital8/10

    More than a dozen named-client results with numbers, plus award wins for named client campaigns from 2020 to 2025, such as Best SEO Campaign at the 2025 OMMA Awards for RefiJet. Most case figures carry no date range, and Clutch holds only 19 reviews.

  2. Senior attention and speed

    25% of the scoreSingle Grain +1

    Single Grain5/10

    A remote team of about 60 with senior strategists as the stated contact, but the pages we checked name no account leads and give no delivery timeline.

    NP Digital4/10

    More than 1,000 staff work through regional teams and account directors, and the site does not say how senior the hands-on staff are. No onboarding timeline is published.

  3. AI search readiness

    20% of the scoreTie

    Single Grain9/10

    Publishes AI citation results for named clients, such as SmartRent's AI Overview citations rising from 64 to 96, and describes a five-step AEO method. Dates and the tracking tool are rarely stated.

    NP Digital9/10

    A defined AEO and GEO service with AI visibility tracking and published named-client results, such as a 4,540% rise in AI Overview citations for Vinyl Institute. The results carry no baselines or dates.

  4. Accountability and identity

    20% of the scoreNP Digital +1

    Single Grain7/10

    Named CEO and executives, an active California LLC, and a daily podcast with more than 1,200 Apple ratings, but only 12 Clutch reviews and addresses that differ across sources.

    NP Digital8/10

    Named founders and executives, a Las Vegas office, a legal entity named in federal court records, and trade press on a 2026 Ad Age award. A pending FTX bankruptcy suit and a 3.5 Trustpilot score weigh on the record.

Facts side by side

Facts for Single Grain and NP Digital
Single GrainNP Digital
Index rankNo. 12 of 19No. 5 of 19
Overall score6.6 out of 107.2 out of 10
TypeFull-serviceFull-service
LocationMiami, Florida, USALas Vegas, Nevada, USA
Founded20092017
Team60 on Built In1,000+ (company-reported)
Client focusStartups, Mid-market, Enterprise, B2BEnterprise, Mid-market, Small business, Ecommerce
ServicesSEO, AI search, PPC, Paid social, CRO, Content, EmailSEO, AI search, PPC, Paid social, Content, Social media, Email, CRO
Best forVenture-backed startups and mid-sized companies with projects of $10,000 or more that want paid media, CRO, and AI citation work from a remote team.Large and mid-sized brands that want one agency to run SEO, AI search, and paid media across several countries and can fund a multi-team account.
Last verifiedOct 14, 2026Oct 14, 2026
Our verdict

NP Digital leads Single Grain by 0.6 points

NP Digital has the stronger record on our four checks, with an overall score of 7.2 out of 10. It leads on proof and accountability.

Single Grain leads on senior attention. Pick it if that check matters most for the work you need done. The two agencies tie on AI search.

Both scores use the same four checks and weights: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). A higher score means a stronger public record. It does not rate price or contract terms, so get those in writing from both agencies.

Fit

Who each agency fits

Single Grain

Single Grain is a remote-first digital marketing agency with a Miami address, led by CEO Eric Siu. It runs SEO, paid media, CRO, and AI search work for venture-backed startups and larger companies.

Best for Venture-backed startups and mid-sized companies with projects of $10,000 or more that want paid media, CRO, and AI citation work from a remote team.

Read the full Single Grain profile

NP Digital

NP Digital is a global digital marketing agency co-founded by Neil Patel in 2017, with its listed head office in Las Vegas. It sells SEO, AI search, paid media, content, and creative work to large brands, and its NP Accel division serves small and midsize businesses.

Best for Large and mid-sized brands that want one agency to run SEO, AI search, and paid media across several countries and can fund a multi-team account.

Read the full NP Digital profile
Before you sign

What to ask both agencies

  1. Ask who will do the work on your account each week, and meet that person before you sign.
  2. Ask for two case studies from businesses your size, with numbers and dates.
  3. Ask for the minimum term and the notice you must give to leave.
  4. Confirm in writing that you own the website, the ad accounts, and the analytics.
  5. Ask for a sample monthly report and check that it shows leads and AI answer visibility.
Questions readers ask

Frequently asked

Is NP Digital better than Single Grain?

NP Digital scores higher in our 2026 index, 7.2 to 6.6 out of 10, and wins two of the four criteria. A higher score means a stronger public record, not a better fit for every business. Compare the best-for notes, then ask both agencies for case studies from businesses like yours.

What is the biggest difference between Single Grain and NP Digital?

The widest gap is proof of results. NP Digital scores 8 out of 10 there and Single Grain scores 6. That check carries 35% of the overall score.

How are Single Grain and NP Digital scored?

Both agencies get the same four checks, each scored from 0 to 10: proof of results (35%), senior attention and speed (25%), AI search readiness (20%), and accountability and identity (20%). The overall score is the weighted total. Each agency profile links the public sources behind its scores.

What should I ask Single Grain and NP Digital before I sign?

Ask both agencies who will do the work each week, and ask for case studies with numbers and dates. Then ask for the minimum term and who owns the site, the ad accounts, and the data if you leave. Get each answer in writing.