NP Digital Review (2026): Services, Proof and Score

Neil Patel co-founded NP Digital in 2017. Mike Kamo is the other co-founder, and Mike Gullaksen is CEO. The company says it has more than 1,000 employees in 28 countries. Its site lists a head office at 5940 South Rainbow Boulevard in Las Vegas. It sells SEO, paid search, paid social, content, digital PR, email, CRO, and creative production. Its work for AI answers goes under the labels AEO and GEO. The site presents the Ubersuggest and AnswerThePublic research tools as part of the business. A separate division, NP Accel, sells packaged SEO, paid media, CRO, and email services to small and midsize businesses.

The proof is broad and mostly self-reported. The Work page lists named-client results. North Coast Seafood saw a 278% rise in organic search revenue, and ZAGG gained 28% in revenue on lower ad spend. The site credits SEO with a 120% year-over-year rise in funded accounts for SoFi. Most of these figures carry no date range. Outside support comes from industry awards for client campaigns, listed by year from 2020 to 2025. NP Digital says it won Best SEO Campaign at the 2025 OMMA Awards for RefiJet, citing a 2,012% rise in traffic from AI tools such as ChatGPT. NP Digital and Marketing News Canada report that Ad Age named it Performance Marketing Agency of the Year in 2026.

NP Digital sells through regional teams. Its leadership page names SVPs for SEO, paid media, and client services, plus group account directors and account directors. The site says it builds each client team from the right mix of talent. It does not say how senior the hands-on staff are. We found no published onboarding plan or delivery timeline. NP Accel has its own leadership team, and testimonials on its page mention a client dashboard and weekly meetings. Clutch lists a $1,000 minimum project size and hourly rates of $100 to $149. Its Clutch record holds 19 reviews with a 4.6 average.

AI search is a defined service. NP Digital says its AEO and GEO work starts with an audit of how ChatGPT, Gemini, AI Overviews, and Perplexity present a brand. The method then covers content and schema changes, digital PR for off-site mentions, and monitoring with AI visibility tools. The service page shows Profound as a reporting platform. NP Digital publishes named-client AI results. Vinyl Institute saw AI Overview citations rise 4,540% and AI chatbot traffic rise 22%, with no baseline or date given. The company publishes AI visibility research too, including a September 2026 post on 9 million AI answers.

NP Digital is a defendant in a federal bankruptcy case. The FTX Recovery Trust is suing Neil Patel, Neil Patel Digital, LLC, and a related company in Delaware bankruptcy court. The case began in November 2024. It alleges FTX paid the defendants more than $30 million and got little in return. An October 27, 2025 court order dismissed parts of two counts and let the other claims proceed. These are allegations, not findings, and we found no later ruling or settlement. Trustpilot shows 113 reviews and a 3.5 TrustScore, and several 2026 reviews complain about results and one-year contracts. Before signing, ask who does the weekly work, what the exit terms are, and which AI visibility numbers you will see each month.